AUTOSUGGESTION

by Abellio

Milan, 9 December 2017

I was recently reading The Lying Stones of Marrakech, a volume of essays by one of my favorite authors, Stephen Jay Gould.

My writing style in these posts owes a great deal to his essays. If any of my readers have an interest in natural history in general and paleontology specifically, I can highly recommend his books. Tragically, he died of cancer at the age of 60.

In any event, I had just started reading an essay entitled “Of Embryos and Ancestors”, which starts by Gould quoting the phrase “Every day, in every way, I’m getting better and better”. He then writes that the phrase was invented by a Frenchman by the name of Émile Coué.

Coué, Gould informs us, was “a French pharmacist who made quite a stir in the pop-psych circles of his day with a theory of self-improvement through autosuggestion based on frequent repetition of this mantra”. Gould mentions in passing that the phrase in the original French reads “tous les jours, à tous les points de vue, je vais de mieux en mieux”. I suddenly sat up – I was reading in bed – as if electrified.

To explain my reaction, I have to recount a little bit of the history of the French side of my family. As I have mentioned in an earlier post, my maternal grandfather contracted tuberculosis in the 1920s. This was in the days before antibiotics, so it was essentially incurable; 50% of the people diagnosed with active tuberculosis had died of it within 5 years, and it was the cause of 1 in 6 deaths in France at that time. Tuberculosis surrounded one on every side. Edvard Munch painted his sister Sophie, who died of tuberculosis at the age of 14, sick in bed (his mother also died of the disease).

Claude Monet painted his first wife, Camille, on her deathbed, killed by tuberculosis.

Literature was full of people who died of tuberculosis: Marguerite Gautier in La Dame aux Camélias, Fantine in Les Misérables, Eva in Uncle Tom’s Cabin.

Coming fast on the heels of my grandfather having lost all his money – actually my grandmother’s dowry – in a failed business, his contracting tuberculosis spelled economic catastrophe. My grandmother was forced to take a job as personal secretary to a rich English woman by the name of Mrs. Green, down in Menton on the Côte d’Azur where the lady and her husband would spend the winters. Mrs. Green stipulated that my grandmother could not live with her husband, for fear that she would contract the disease and – this was the real point – pass it on to her employer. So my grandfather was forced to live hidden away in Nice, where my grandmother would visit him from time to time in secret. In the summer, when Mr. and Mrs. Green returned to England, my grandparents would come up to the house they had managed to hang on to near Mâcon. But even here my grandfather lived apart, away from the children, in a room of his own, using his own sheets, his own towel, his own napkin, even his own plate and cutlery, all in an attempt to avoid infection.

To no avail. One day, my grandmother was diagnosed with tuberculosis. Catastrophe reared its head again. Mrs. Green would fire my grandmother the moment she heard her coughing. But my grandmother was not one to give in to anything. As my mother recounted it, she began to repeat every morning, “je vais de mieux en mieux”. And by God it worked! The tuberculosis was stopped in its tracks. I had always thought that this was just one more example of my grandmother’s indomitable will overcoming yet another setback in life. But reading that phrase in French in Gould’s essay immediately persuaded me that my grandmother had actually been using Coué’s method of autosuggestion.

I was even more convinced of this when I read a bit more about Coué’s method. It was very straightforward. He said that people who wanted to get better should quickly, mechanically repeat the phrase “tous les jours, à tous les points de vue, je vais de mieux en mieux” twenty times, morning and night, while running a string with twenty knots in it through their hands. My mother’s detail that my grandmother had uttered the phrase every morning jibed well with the Coué method.

How my grandmother might have heard about the Coué method is now lost in the fog of time. Perhaps she bought one of Coué’s books, very popular at the time; his best-seller was La Maîtrise de soi-même par l’autosuggestion consciente, published in 1926.

Perhaps she read an article in the newspapers about him. Perhaps she heard the record which he made to reach as many people as possible (I’ve heard it in Wikipedia, a thin, scratchy voice from a long time ago). Perhaps one of her friends told her about it. If she did decide to use the Coué method, she never told her daughter about it; perhaps she was a little ashamed of using something that appeared akin to magic.

Of course, as a scientist Gould is dismissive of the method, seeing it only as an example of the placebo effect. I’m sure he’s right, but it – or something very like it – seems to have helped my grandmother overcome her tuberculosis. Which is just as well. My grandfather died of his in 1936. If my grandmother had also died of it, who knows what would have happened to my now-orphaned mother (and her brother). For sure she would not have met my father, so I wouldn’t be around. So thank you, placebo effect! And thank you, Monsieur Coué, if you indeed helped out here!

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Stephen Jay Gould: https://en.m.wikipedia.org/wiki/Stephen_Jay_Gould
Émile Coué: https://en.m.wikipedia.org/wiki/Émile_Coué
Edvard Munch, The Sick Child: https://en.m.wikipedia.org/wiki/Tuberculosis_in_human_culture#/media/File%3AMunch_Det_Syke_Barn_1885-86.jpg
Claude Monet, Camille Monet sur son lit de mort:
https://en.m.wikipedia.org/wiki/Tuberculosis_in_human_culture#/media/File%3AClaude_Monet_-_Camille_Monet_sur_son_lit_de_mort
“La Maîtrise de soi-même par l’autosuggestion consciente”: https://fr.m.wikipedia.org/wiki/Méthode_Coué