BITTER CAMPARI

Milan, 26 February 2021

Two weeks ago, my wife and I had decided to go up to Lake Como for a hike. We got ourselves all prepared, we arrived in good time at the train station … only to discover that the railway workers had gone on a half-day strike!

We were floored. It was such a beautiful day! The sun was shining, not a cloud in the sky, we couldn’t let it go to waste! I suggested we do instead a long urban hike through Milan and its suburbs. My wife immediately upped the ante and suggested we walk all the way to Monza. After a moment’s hesitation (“Monza? How far is that!?” Answer: a mere 16 km), I agreed and used Google Maps to find us a route.

It was … an interesting walk, shall we say, taking us as it did past the hulking remains of Milan’s industrial past mixed in with what must have once been smart villas owned by the owners of those same industrial remains; past areas which still showed vestiges of an agricultural past but which now were just dead lands squeezed between train lines and highways; past cheap suburban housing erected in haste in the 1960s and ’70s for all those people who commute to Milan and back every day.

I may one day include this walk in a more general musing about industrial decay in the developed countries. But all I want to say today is that along the way, quite by chance – as I say, I merely followed Google Map’s suggested route – we passed the old factory where, once upon a time (in the early decades of the 20th Century, to be precise) the Italian alcoholic drink Campari was made. (As the photo shows, the building is now enveloped in a massive modern building)

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I made a mental note and carried on walking. Then, a few days later, when my wife and I finally did make it to Lake Como, we came across this fountain, erected in the 1930s, which, as readers can see, also acted as a promotion of Campari.

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I knew immediately that these two chance encounters with Campari within a few days of each other were A Sign. It was clear that I had to write a post about that most Italian of alcoholic drinks! But also a post about a company which did not become one of the hulking ruins that my wife and I walked by on the road to Monza but managed to turn itself into a hulking multinational.

For those of my readers who might have been living in a parallel universe all their lives and never heard of Campari, I start with some basics. First, the look of the drink:

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As readers can see, it is incredibly red, almost scarlet, in colour. This is achieved by adding cochineal to the recipe (at least, in the original; Lord knows what artificial colourant they use nowadays) – cochineal is the protective carapace of a tiny insect that lives on prickly pears (I only mention this irrelevant fact because it allows me to make a link to a previous post I wrote about prickly pears). Here is a pile of carapaces.

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And here is a pile of the colourant extracted from these carapaces.

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As for the other ingredients, we have pure ethanol of course – it wouldn’t be an alcoholic drink without it. We have water – drinking undiluted ethanol would be undrinkable and probably illegal. For taste, we have “bitter herbs” not further specified – as I’ve discovered with other herb-infused drinks, the identity of these “herbs” is always a tightly held secret (although one article I read claimed that during the writer’s visit to Campari’s modern bottling plant outside Milan he was told that two of the herbs used were rhubarb and ginseng). We also have chinotto, a sour citrus fruit closely allied to the bitter orange.

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Those two sets of ingredients make for a bitter taste, and in fact Campari’s proper name is Bitter Campari. Finally, we have the bark of the cascarilla, a plant that is a member of the Croton family and is native to the Caribbean.

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The cascarilla adds to the bitterness but is also a so-called stomachic, something that is supposed to stimulate the taste buds, thus producing reflex secretion of gastric juices, which in turn increases appetite. This is why, rather than being considered a digestif, to be drunk after a meal as an aid to digestion, Campari was touted right from the start as an aperitif to drink before starting the meal; it got your stomach ready for what you were about to eat. I’m not sure if there is any real science behind this claim (or behind similar claims that digestifs aid digestion, for that matter), but in the old days it surely gave men (always men, of course) a good excuse to pop into the local bar and have a drink (or two) before they wended their way – perhaps a little unsteadily – home for lunch or dinner (and then they could wend their way back to the bar for a digestif or two – nice life!).

That’s the basic product. But how do you drink it? Not neat, that’s for sure (maybe there are people who drink it so, but they are weird). Nowadays, of course, when every barman – sorry, barperson – between Milan and San Francisco to the west and Sydney to the east wants to distinguish themselves from every other barperson, there are a variety of concoctions available in bars which include Campari: the Milano Torino (Campari and red Vermouth in equal parts – explanation of nomenclature: Campari was invented in Milan, Vermouth in Turin), the Negroni (Campari, red Vermouth, gin), the Americano (same as the Negroni but replacing the gin with soda water), Negroni sbagliato [Negroni gone wrong] (same as the Negroni but replacing the gin with a sparkling white wine), the Cinque a Zero [5-0] (8 parts white wine, 2 parts Campari), the Pirlo con Campari [Wanker with Campari] (white wine, sparkling water, Campari), the Garibaldi (Campari and orange juice), the Anita (Campari and bitter orange juice – explanation of nomenclature: Anita was Garibaldi’s wife), etc., etc., etc. But the real – the original – the only – way to drink Campari is with a shot of cold soda water: no more, no less. Anything else is just froth and noise.

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That’s the way the originator of Campari, Gaspare Campari, used to serve it, in the 1860s and beyond, in the bar he owned on Piazza Duomo in Milan, at the corner with the Galleria Vittorio Emanuele II. The bar was, appropriately enough, called Caffè Campari. Here’s a photo of it in a later period.

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Interesting fellow, Gaspare. Born in 1828 into a family of humble agricultural workers in the province of Pavia, he had a passion for the black arts of distillation. In a different era, I could imagine him ending up as a rural alchemist or sorcerer. Instead, in the 1840s he went off to Turin and learned how to distill properly and make cordials, liqueurs, digestifs, aperitifs, and other alcoholic elixirs. He kept inventing various alcoholic concoctions all his life, giving them colourful names: Elixir for a Long Life, Oil of Rhum, Rose Liqueur, and so on. But with his bright red concoction he hit a sweet spot among his Milanese customers. Originally, he called it Bitter as Used in Holland (in reference to the apparent Dutch fondness for bitter cordials), but it became so popular and so tied to his bar that it became known as Mr. Campari’s Bitter. From there, it was but a short hop, skip and a jump to it simply becoming Bitter Campari.

I don’t know if Gaspare was just lucky or if he had an instinctive understanding of marketing – I want to believe the latter – but his decision to open a bar in Milan’s spanking new, swanky Galleria was a stroke of marketing genius. His bar became the hang-out of the Milanese chatterati, ensuring a bourgeois respectability for his bright red concoction. The business boomed. Here we have a picture of him in his prime, with his family.

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Unfortunately, Gaspare died in the early 1880s when he was in his mid-50s. Without probably meaning to, he had taken the first small steps towards creating an industrial product. While he was first and foremost a caffe owner, he also bottled and sold his beverages. But this was very much an artisanal affair: he had a room behind the bar where he did his “production” and bottling.

It was his son Davide who turned the company into a real industrial business. After taking over after the death of his father, he started by decoupling the production activities from the bar. He built a modern production plant – the one my wife and I walked past – in the outskirts of Milan, selling the products through multiple outlets and not just the bar. He ran the production side, leaving the running of the bar to his younger brother Guido.

Not that the bar was not a good business. It continued to be a mainstay in the lives of Milan’s bourgeoisie. It even was honoured in 1910 by being the backdrop of a painting by the futurist artist Umberto Boccioni, Rissa in Galleria, Fight in the Galleria.

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And Davide even expanded the bar business. In 1915, he opened a new bar, opposite the Caffè Campari on the other side of the Galleria, which he called the Camparino (the little Campari). It still exists. It’s a lovely little bar, decked out in what was then the latest fashion in interior design.

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But about five years after opening the Camparino, Davide decided to sell off both bars and focus the business on making the Campari products. This was where the real money was.

Davide’s next step was to focus the company’s production on its best selling products and shed the rest. This meant dropping all those fancifully-named products his father had created and concentrating on just Bitter Campari and one other popular product, a raspberry-based cordial. After that, he only created one more new product, the Campari Soda, which came onto the market in 1932. It was really a clever knock-off of Bitter Campari, being simply a ready-made mix of Bitter Campari and soda water. A touch of genius was to get a famous futurist artist, Fortunato Depero, to design the bottle. Depero did such a good job that the bottle became iconic and is still in use today.

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Davide also started a global expansion of the company, opening production plants in France and Argentina (in the latter case, no doubt to serve the large Italian immigrant population there pining for products from the Old Country).

Finally, Davide invested heavily in advertising (Gaspare had never used advertising to promote his liquid wares). He had understood that for a product like Campari for which there was no need, but only desire, advertising was key to increase the product’s desirability and therefore its sales. He started with some fairly standard advertising.

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But he went on to use some of the biggest names in the advertising business. Leonetto Cappiello created this poster for Campari, which is still very well known.

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Fortunato Depero – he who designed the bottle for Campari Soda – came up with various proposals, this painting being the one I like best (its title is “Squisito al Selz”, “delicious with soda water”).

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But it seems that Davide preferred using Depero’s style in black and white advertizing in newspapers, like this one (the joke is in what’s written: “If the rain were Bitter Campari”).

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In the same black-and-white vein, Ugo Mochi produced a series of posters. This example brings together in one place a number of individual posters he made for Campari.

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In his more serious (but perhaps less remunerative) moments, Mochi, who was known as the Poet of the Shadows, was an illustrator of animals, like in this example.

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In the same mode of elegance as Mochi, we have this poster by Enrico Sacchetti.

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While in a very sensual mode, we have this poster by Marcello Dudovich.

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I’m actually surprised this poster was allowed by the censorship authorities (we’re talking 1904), but they let it through (perhaps the censorship committee had been at the Campari bottle a little too much before they started their work).

Davide died in 1936, when he was just shy of 70. He and his wife had had no children, so the company was taken over by his younger brother Guido, a sister, and a nephew – as in all good family businesses, the business stayed in the family. They – and later generations – kept following Davide’s business strategy, not really trying anything new, and the company ticked along. So there’s really nothing new to report, not even in the advertising field. Finally, in 1982, the last of the Campari family sold out to two of the company’s senior managers, one of whom – Domenico Garavoglia – came out on top (how the second fellow was eliminated I have failed to establish). It is his son, Luca Garavoglio, who now runs the company.

Actually, he doesn’t run a company, he runs an empire. Like the poet, Luca came to two roads in the wood. It was the 1990s, and the growth strategy for companies in the food and drinks sector (and in the consumer products sector more generally) was to snap up well-known – and profitable – brands and create vast income flows by the savvy management of this stable of brands. Luca was faced with a choice. Either he could continue Davide’s strategy of concentrating on just one product, with the almost mathematical certainty that Campari would be bought up and become just one more brand in someone else’s stable of brands. Or he could start snapping up brands himself and manage his own stable of brands. He chose the latter road in the wood, and his decision paid off handsomely.  Luca is a billionaire and Campari currently owns 38 brands; I list here a few, the ones I am personally familiar with: Aperol, Grand Marnier, Cynar, Cinzano Vermouth, Bisquit, Glen Grant, and Crodino – in addition to, of course, Campari Bitter and Campari Soda.

Is this a good turn of events? Well, on the one hand Campari still exists, it’s not a concrete shell on the road to Monza, with broken windows and weeds growing in the old carpark. On the other hand, it exists only as a soulless multinational, buying and selling brands like kids swap in the school playground the images they find in their breakfast cereal packages. It’s no longer an Italian company – its headquarters have been moved to the Netherlands – it no longer has any real roots in the culture from which it sprang. I have already mourned this loss of local identity in an earlier post on mustard, which I think is especially critical where food is concerned. I mourn it again here.  Foods – and drinks – come from a “terroir”, as the French call it; if their link to that terroir is severed, they are merely an artificiality, a compendium of chemicals. And we are all the poorer for that.

A PUDGY CHERUB AS A WEATHERVANE

Sori, 14 February 2021

As my wife and I were walking down into Vernazza on our latest hike along the trail which links together the Cinque Terre, I noticed this on the steeple of the village church.

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I suspect it’s a little difficult for readers to see what I mean, so I throw in this close-up photo of the steeple.

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“This” is a weathervane. As I’m sure many of my readers will know, in the pre-modern world, where weather satellites didn’t exist and TV channels didn’t give you weather forecasts every hour on the hour, the function of weathervanes was to tell people which way the wind was blowing, a pretty good indicator of what the weather was going to be like. And of course peering at weathervanes went along with some of the weather-related sayings people were fond of quoting, like this one about the winds:
“When the wind is in the east, it’s good for neither man nor beast.
When the wind is in the north, the old folk should not venture forth.
When the wind is in the south, it blows the bait in the fishes’ mouth.
When the wind is in the west, it is of all the winds the best.”

I can imagine some great-great-great grandfather of mine looking up at the weathervane on the barn and saying “Aah, wind today’s from the north. Like they say, ‘old folk shouldn’t venture forth’”, no doubt using this as a good excuse to wend his way to the village pub to fritter his time (and money) away.

But weathervanes are also excellent examples of how we human beings transform functional objects into art. Take that weathervane on Vernazza’s church. If readers look again at my photo, they’ll see that the weathervane-maker turned the sail, which a weathervane needs if it is to work, into a rather pudgy angel. The things which weathervane-makers have turned the sail into, and continue to turn them into (this is by no means a dead art), are endless. I throw in here, in no particular order, some of the designs which have caught my fancy.

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The eventual owners of weathervanes will often choose designs that comment on something: their profession, their beliefs, their interests, the times they live in, even the racehorses they have bet on … No doubt it was in that spirit that Pope Nicholas I, way back in the 9th century, ordered that the rooster be the emblem used on weathervanes placed on Christian churches. It seems that Pope Nicolas was harking back to a comment made by Pope Gregory the Great even further back in time, in the 6th Century. Gregory had decreed that the rooster was the most suitable emblem of Christianity, being the emblem of St Peter – he is referring to the story in the Gospel where Jesus predicted that Peter would deny him three times before the rooster crowed at dawn, here captured in a painting by Francesco Rosa in San Zachariah church in Venice.

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Personally, I find this a rather strange reason to choose the rooster as an emblem on churches, referencing as it does a moment of shameful betrayal by the man who was to become the first Pope. I rather think that Popes Gregory and Nicolas were doing something which Christians had been doing since the dawn of their religion, putting a Christian gloss on what were actually thriving pagan traditions (“if you can’t beat them, join them”). For the Goths and no doubt other “barbarians”, the rooster, crowing as it does at dawn, was an emblem of the sun. What better emblem to put on churches! Wasn’t Jesus (apparently) born at the winter solstice, when the sun is reborn?

In any event, from the 9th Century on, rooster-themed weathervanes became the norm on Christian churches (which no doubt explains why, in English, another name for the weathervane is the weathercock). The oldest surviving weathervane in Europe – from the 9th Century – is a rooster which, until 1891, graced the Church of Saints Faustino and Giovita in the city of Brescia.

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And the Bayeux tapestry, my favourite tapestry and one I’ve mentioned several times in these posts, clearly shows a man installing a rooster weathervane on Westminster Abbey (the scene is actually about the burial of King Edward the Confessor; I presume the nuns who made the tapestry were adding local colour).

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Now, I’m sure that at this point my alert readers are saying, “Hang on a minute, why does the weathervane on that church in Vernazza have an angel and not a rooster, then?” Well, it seems that at some point the Church authorities relaxed the rooster rule somewhat. Other emblems were possible, although normally ones which were linked to the saint or saints to which the church was dedicated. In the case of the church in Vernazza, it is dedicated to Saint Margaret of Antioch. A quick zip around the Internet tells me that a weathervane emblem connected to her (completely apocryphal) life could be a dragon: one of the more dramatic moments in her life was that she was swallowed by the Devil in the form of a dragon. Dragons are popular emblems for weathervanes. Here’s a nice example.

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Or the emblem could be a hammer. She is often depicted, especially in Orthodox icons, as hammering the Devil – once no doubt she had been regurgitated alive by him. My wife and I saw a great example of such an icon in a museum in Athens a few years ago (for some reason, the Orthodox call her Marina rather than Margaret).

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Here’s a nice example of a hammer, although it’s put together with a saw (“hammer and saw”).

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But no, we have an angel. OK, I guess angels are pretty saintly and so a good emblem for a church – as long as they look serious, like this emblem (for some reason, most of the weathervanes have the angel blowing a horn).

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But no, if readers go back to my original photo, they will see that the weathervane-maker seems to have made more of a cherub. Raphael painted the most iconic of cherubs.

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And here we have a nice weathervane example (also tooting a horn; it seems that angelic figures are expected to be horn players).

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The example on Vernazza’s church doesn’t seem nearly as cute. As far as I can make out, the cherub there has gone to seed; a cherub who has spent rather too much of his lockdown time eating and drinking and not enough time working out in his living room.

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I’m not sure how the weathervane-maker got this pretty non-religious weathervane past the parish priest. Perhaps the weathervane-maker was the parish priest. Or perhaps the parish priest was a jolly fellow who liked a good laugh. I have in mind someone like don Camillo as played by Fernandel.

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The parish priest must also have calculated that his bishop would never come to this Godforsaken village during his tenure – until quite recently it was pretty difficult to get to Vernazza and the other Cinque Terre; you either walked over the hills or you took a fishing boat, neither of which I see any self-respecting bishop doing.

I don’t suppose we’ll ever know the backstory on this weathervane. In the meantime, I’ve gone back in my mind’s eye to see where I might have come across weathervanes in my life. Only one episode comes back to me, from my days at prep school (in British vernacular this being a boarding school for primary-school-age children). As I ascertained after a quick zip around the Internet, the school still exists. The only change I can see is that it has gone co-ed in the intervening years, an excellent thing. The school has taken over a building with venerable origins, as this picture of the main lawn attests.

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But the main reason for my putting in this photo is that discrete weathervane on that small tower in the centre of the photo. I throw in here an enlargement.

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It’s a rather boring weathervane, taking the shape of a flag (the first instruments used to figure out which way the wind was blowing were no doubt flags; indeed, the English word “vane” is derived from the Old English word fana, meaning flag). Nevertheless, I know that weathervane well. One year, my dormitory gave onto the roof covering the gallery (those windows we see to the left of the base of the tower). I was a naughty boy and friends with other naughty boys. We would regularly sneak out of the dormitory window at night onto that roof and go for a walk, just for the dare. Sometimes, that weathervane would be silhouetted against the moon. I see it still … aahh, the good old days!

One other memory I have of weathervanes is their figurative use in cartoons, especially political cartoons. As we all know too well, politicians are notorious for going “whichever way the wind blows” (a popular wind-related saying). Cartoonists have always had a field day with weathervanes, using them to show politicians who chop and change their opinions, “trimming their sails” to prevailing opinion (another popular wind-related saying). I remember a British cartoon mocking the British Prime Minister Harold MacMillan for acting like a weathervane over the independence of British colonies in Africa. I couldn’t find that particular one on the Internet. But political cartoonists have been busy with the weathervane metaphor in the intervening years. Here are some recent examples.

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For some reason, the use of weathervanes seems to be especially popular among American cartoonists. Could it be that the extensive use of interest groups in American politics makes American politicians chop and change their opinions more frequently – and, given the pervasiveness of TV news teams, the evidence of their chopping and changing is more obviously there for everyone to see?

Politicians are of course sensitive to the charge of behaving like weathervanes. Quebecan politicians are so sensitive to the charge that the provincial Assembly has banned the use of the term, considering it a slur. I never knew politicians were quite that thin-skinned …

Well, that still leaves the mystery of my pudgy angel. Maybe, next time my wife and I are in Vernazza, I’ll drop into the church and try to find an answer.

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If I find one I will report back.

PASSITO WINES, BOTRYTISED WINES, ICE WINES

Milan, 7 February 2021

One of the things which my wife and I agree went up during our first Covid lockdown last spring was our consumption of wine. Those long evenings when we couldn’t go out anywhere tended to encourage larger suppers accompanied by copious servings of wine, servings which were repeated when we had finished eating and had settled down for our evening’s entertainment – old TV series which we found on YouTube. When we got out of lockdown, our wine consumption went back down to normal. But when we went into our second lockdown, the wine consumption went up again. What to do, we have to pass the time as pleasantly as possible.

We get our wines from the two or three local mini-markets which are close at hand. I make a bee-line for the sections devoted to red wines from the south of Italy – Sicily, Sardinia, Puglia, some Calabria, some Basilicata. I always prefer red wines – white wines give me stomach burns – and I find that that red wines from the south of the country have more depth and body to them than the better-known reds from northern Italy; they are considerably cheaper, too. My wife is quite happy to follow me in my choices, although from time to time she’ll splash out and get herself a bottle of white wine. One day, I will write a post about southern Italian red wines, but today I want to write about something quite different.

A few weeks ago, as I was scouring the shelves of one of the mini-markets, looking for a wine we hadn’t tried, I came across this:

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“This” is a bottle of red wine from Puglia, with a classification of Indicazione Geografica Tipica, i.e., pretty good but not up there among the stars. Nothing out of the ordinary so far. But what caught my attention was the phrase on the label da uve leggermente appassite: “from grapes that have been slightly dried”. I vaguely knew about the “passito” method of making wine, which meant that the grapes have been dried out before being crushed and pressed. After polishing off the bottle with my wife (more on this later), I decided to do a bit of research on the “passito” method (which for the most part consisted of reading a bunch of Wikipedia articles). I can now happily share my newfound knowledge with those of my readers who, like me, are not super experts on wine (those who are super experts had better just skip to the end).

The first thing I discovered is that “appassimento” (the procedure of drying grapes and making them “passiti”) is actually one of three procedures which are used in grape-growing regions with the primary purpose of concentrating the sugars in the grapes. And the reason for concentrating the sugars is to be able to make strong, sweet wines, usually drunk with desserts (hence often being called “dessert wines” in English).

“Appassimento” is the most obvious, and therefore the oldest, of these three procedures: there is evidence of sweet wines being made this way already 6,000 years ago in Cyprus. There are various ways of carrying out “appassimento”. One is simply to leave the grapes on the vine longer than you normally would, so that they overripen and have higher than normal sugar levels; they also tend to lose water and shrivel, which also increases sugar concentrations. Canny wine-makers can play with the amount of “appassimento” they allow. They can have just a bit of “appassimento” (which is probably how the Puglia wine I mentioned earlier was made).

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Or they can go the whole hog and choose extreme “appassimento”.

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Of course, the longer wine-makers wait, the greater the risk that something will go wrong (bad weather, mould, etc.). But the more interesting can be the flavours so generated. A variant to this approach is to leave the grape bunches on the vine but twist their stem, to “strangle” them as it were. If I understood correctly, this hastens the “appassimento” process, so that you can avoid the risks but enjoy the advantages – having your cake and eating it.

You can also harvest the grapes at the normal time but then let them dry in the sun.

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Or, if you’re not too sure of the weather, you can do it inside.

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Wines made this way are called straw wines (vin de paille in the original French), because the grape bunches were originally laid down on straw to dry out.

As readers can imagine, all this works better in places with lots of sun, which is no doubt one of the reasons why Cyprus holds the prize for the earliest use of the procedure.

Let me at this point throw in some examples of sweet wines made this way. Since my investigations were started with an Italian wine, I’ll give Italy pride of place, while recognizing that all of the southern European countries, as well as the New World wine-making countries, make this kind of wine. Even in Italy, there are numerous such wines, so I’ll just mention a couple, chosen for the completely banal reason that they are from lovely places. Thus, we have the various Vinsanti from Tuscany.

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And then we have Malvasia delle Lipari passito, made in the small islands of Lipari and Eolie off the coast of Sicily.

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In the second procedure used to concentrate sugars in grapes, you allow your grapes to be attacked by a fungus, the Botrytis cinerea. The fungus shrivels the grapes and increases sugar concentrations, thus allowing wine-makers to make a sweet wine. For rendering this useful service, the fungus has been named the “noble rot”.

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For the noble rot to work properly, you need specific humidity conditions at specific times of the day at specific times of the year, so there are only a few places in the world where you can use this procedure. And you have to be damned careful that the fungus doesn’t run riot in your vineyards, otherwise you get another form of the fungus, “grey rot”, which completely ruins your harvest. It seems that Hungarian winemakers were the earliest to figure out how to harness Botrytis cinerea to make sweet wines, having done so by the 16th Century.

You really have to ask yourself how anyone – Hungarian or otherwise – figured this procedure out. My assumption is that when one year some wine makers found themselves with a harvest of grapes on their hands which had been attacked by the fungus, rather than just throw the grapes away they decided to go ahead and make wine anyway, reasoning that even a bad wine was better than none at all, and were pleasantly surprised by the result.

As examples of what are, sensibly enough, called botrytised wines, I’ll mention Tokaji from Hungary, because that seems to be the granddaddy of this kind of wine.

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And I’ll mention Sauternes from the Bordeaux region of France, perhaps the most famous of the botrytised wines.

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The third and final procedure is used to make so-called ice wines. Here, you leave the grapes on the vines until January/February. The precise time you pick the grapes crucially depends on the outside temperature: picking must take place the first time the temperature drops to -7°C, which normally means picking the grapes at night, picking them quickly, and pressing them immediately.

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What is happening is that the water in the grapes is turned to ice but not the sugars. When you press the grapes, the iced water stays with the must, and the resulting grape juice has very high levels of sugars. The procedure is a relative newbie: it was only discovered at the very end of the 18th Century, in Germany.

As an example of an ice wine, I’ll mention Canadian ice wines.

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This may seem a surprising choice, but it allows me to slip in a mention of what is probably the greatest environmental disaster staring us in the face: climate change. Because of climate change, it is getting more and more difficult to make ice wine reliably in the northernmost wine-growing regions of Europe where the procedure was first developed, because it is becoming rarer and rarer for the temperatures there to drop sufficiently low. But because temperatures still drop reliably every year to -7°C in Canada, its wine regions, particularly those in Ontario, have stepped into the breach and have become the world’s major producers of ice wine.

Readers will no doubt have noticed that all the examples I have given so far are of white wines, and indeed most of the wines made in these three ways are white, using grape varieties like muscat, malvasia, and riesling. But – as my discovery in the mini-market shows – some red wines are also made this way. Since, as I pointed out earlier, I’m more of a fan of red wines than white wines, I want to finish this post by fighting for the red corner, and will do so by mentioning three red wines, all from northern Italy, and all passito wines.

Two come from the Valpolicella region, which lies north of Verona and east of Lake Garda – in this photo, you can see the lake in the distance.

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The first of the two red passito wines from here is Recioto della Valpolicella. This, like most passito wines, is a sweet wine, and indeed this photo suggests its use as a dessert wine.

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Perhaps at this point I should reveal that I’m not a great fan of sweet wines. I don’t deny that they can be very tasty, but I feel that somehow – and I’m sure this is just a ridiculous prejudice – sweet wines are not serious. This prejudice of mine is most extreme when it comes to red wines; I’ve signaled this already in an earlier post about sparkling Italian red wines, most of which are sweet. To my mind, for red wines to be serious they must be dry. So it comes as a relief for me to able to introduce the second wine from Valpolicella, the Amarone della Valpolicella.

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This is a dry wine. Its name signals this, Amarone being derived from the Italian word “amaro”, which means bitter or sour. The wine is not really bitter or sour; it probably refers to the fact that this wine originally came from batches of Recioto della Valpolicella where the fermentation hadn’t stopped and so the sugars had all been turned into alcohol: so from sweet to sour.

Which leads me naturally to my final red passito wine, another dry wine, the Sfursat. This comes from the Valtellina valley in upper Lombardy, upstream of Lake Como (and of the hike along the Sentiero del Viandante which my wife and I did last year).

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Let me throw in here a photo of grapes drying in readiness to become sfursat.

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And here is a photo of a bottle of sfursat, which gives me an excuse to have a photo of that inescapable part of the wine world, a wine cellar.

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At this point, I have to make another revelation. Neither my wife nor I have ever tried any of these three wines. But now we have an excuse to try some different wines during lockdown! (we’ll have to accept to fork out considerably more cash than we are used to, though, but hey! no pain, no gain).

And what about the Puglia wine that started this whole post? As I poured it into our glass wines I was half afraid that it would be sweet, but no, it turned out to be a dry wine, which was a relief. As we sipped it, we felt that the intense and bright red colour of the wine, characterized by delicate purplish hues, was the perfect expression of its complex and fruity bouquet. Balsamic notes of blackberries, spirited cherries and plum jam were smartly dressed by elegant sweet spicy scents. It was warm, round, and with a good balance of tannins … OK, I confess, I just copied all that last bit from the label on the back. As I commented in a post written years ago, I’m always impressed by the bullshit wine merchants come up with. My wife and I, we just went mmm, yummy! And the next day, I bought another couple of bottles.