Milan, 21 May 2019
That was the thought which crossed my mind when in our last AirBnB my wife and I were going through the kitchen cupboards to see what had been left behind by previous occupants. I looked at the bottle glumly.
I like having my vegetables in salad, and my sauce of choice is a simple vinaigrette: olive oil, vinegar, salt. I dislike having to use balsamic vinegar. I don’t care for the sweet taste it imparts. Salads, in my humble opinion, require astringency, not sweetness. I hasten to add that I am not against the mixing of sweet and salt per se on my plate, as this previous post attests to. I’m just against sweet sauces on salads. So, as I say, I stared at the bottle glumly. It looked like I was going to have to use balsamic vinegar on my salads during our stay; who wants to buy a whole bottle of vinegar for a short AirBnB stay? Luckily, our daughter, whom we were visiting, came to the rescue, lending us some of her vinegar, the real stuff, made from red wine.
Where did all the real vinegar go to? There was a time, not so long ago – we’re talking 15-20 years ago – when waiters brought you real vinegar when you asked for “oil and vinegar” for your salad. Then, mysteriously, balsamic vinegar appeared out of nowhere, and the waiters would start asking: “balsamic or normal?” Then, after a bit, the waiters simply brought you balsamic; if you wanted real vinegar, you had to beg for it and they would bring it with evident ill-will if they had it at all. I think I know what the pagans in the Roman Empire must have felt like, just after Christianity became the State religion. One moment, your religion is mainstream, then along comes this upstart religion and suddenly everyone is looking at you askance, your favourite temple is being torn down or turned into a church, and you can’t get a job in government anymore! (an experience well described by Stephen Greenblatt in his book The Swerve).
I’ve always had a love for vinegar, ever since I tasted my French grandmother’s homemade brew. Down in her cellar – its earth-packed floor exuding a special scent of centuries-old dry dust and its dark corners packed with the fascinating flotsam and jetsam from the many generations who had lived in the house – there was a long wooden table, on which she kept her store of little round local goat’s cheeses as well as a small wooden barrel in which she made her vinegar. When the vinegar in the dining room was finished my grandmother would send me down to the cellar (which has already been the subject of a previous post) to fill the little vinegar pitcher. Of course, I never took a picture of her vinegar barrel. After a search on the web, though, I found this image which gives an idea of what I would find before me after I had walked down the old stone steps and opened the heavy cellar door.

As I would open the tap in the barrel, a lovely winey but slightly acidic scent would rise to my nostrils as the vinegar ran into the pitcher. Ah, that lovely, lovely smell! Never forgotten, even though half a century and more has passed. How can it be that people prefer balsamic vinegar to this elixir of the gods?!
After much thought on the matter, I have put it down to the fact that, contrary to my preferences, most people like a sweet sauce on their salads. I still remember with a shudder the sickly white, creamy, sweet sauces that the Brits spread with wild abandon on their salads. I see the same types of sauces in the Germanic and Nordic lands of Europe. In my youth, I had this theory that there was a salad-sauce border that ran across Europe, between the countries or parts thereof which spoke Romance languages plus Greece – all oil-and-vinegar salad sauce countries – and the remaining Germanic and Slavic speaking countries – all sweet creamy salad sauce countries. The US and Canada, reflecting their immigration history, have always seemed to me to be mixed in their tastes in salad sauce although I feel that the sweet creamy salad sauces predominate; even the non-creamy sauces are horribly sweet. Here is a picture of an array of such sauces in the posh supermarket that was up the road from our AirBnB.
But the tsunami of balsamic vinegar which has flooded over bastions of the oil-and-vinegar salad sauce countries like Italy has led me to bitterly conclude that even most Italians – and probably most French and most Iberians – like their salad sauces sweet. I am the old 4th Century pagan left bewildered and embittered by the mass conversion of my compatriots to Christianity …
The ridiculous thing is, I’m sure that most people who liberally drizzle their salads with balsamic vinegar don’t realize that they are actually consuming a FAKE. We have all read and heard that balsamic vinegar has its roots in the Italian towns of Modena and Reggio-Emilia (I throw in here a photo of Modena’s main square).

It does indeed, but the original is hugely different from the vast majority of the stuff people call balsamic vinegar. First of all, it is not made from wine in the way vinegar is. Instead, a must of (locally grown) crushed grapes – pulp, seeds, skin, stems and all – is slowly reduced to a thick syrup over an open flame. This is then allowed to ferment to create some alcohol, at which point the acetic acid bacteria are allowed to get to work to turn that alcohol into acetic acid. After which, the acetified syrup goes through a long, long aging process, during which the acid levels rise. A series of at least five progressively smaller barrels (each made of different woods) are used for this.

Once a year, part of the syrupy vinegar in the smallest barrel is withdrawn as final product. The barrel is topped up with vinegar from the next largest barrel, and so on, in a cascade mode; at the end, the latest batch of acetified syrup is used to top up the biggest barrel. The procession of syrupy vinegar from largest to smallest barrel can take anywhere from 12 to 25 years or more to complete. All this is now regulated by a Protected Designation of Origin certification (DOP in Italian) for “Traditional Balsamic Vinegar” (Aceto Balsamico Tradizionale). If readers would like to pick up the product in a shop (or online), it looks something like this.

Such smart-looking (and very small!) bottles come with a correspondingly high price tag. They can be yours for no less than 150€ and for as much as 300€! At those prices, do readers think it gets drizzled on salads? No way José!! Discerning Modenese and Reggio-Emilians will place a few drops on shards of Parmesan cheese as an appetizer, or on a plate of simple pasta like tortelli di zucca, or on a grilled fish, or on fresh fruit such as strawberries, or on a dessert like panna cotta. They will even drink it from a tiny glass to conclude a meal as an after-meal digestive, especially on special occasions such as weddings. But they will definitely not waste a single drop of this precious liquid on a vulgar salad.
As readers might appreciate, a product which takes this long to make doesn’t have a huge annual production. But when, after what I suspect was a canny global marketing campaign, balsamic vinegar became the thing to have in your home and at the restaurant, demand grew hugely. How to satisfy this voracious – and highly profit-making – demand? Very simple. Make grape must from any old grape variety, reduce it a bit (or maybe not), add any old normal vinegar to give the vinegary taste, add caramel to give it the dark look, and corn starch to give it the syrupy look, of the real thing, slap on a label proclaiming it to be balsamic vinegar, et voilà! I’ve simplified a bit, but that is more or less what happened in the heady days of the late 20th Century when demand for balsamic vinegar shot up.
Some order was brought into all of this by the EU creating two certifications: the highly prestigious DOP, which I’ve already mentioned, and a Protected Geographic Indication (IGP in Italian) for “Balsamic Vinegar of Modena” (Aceto Balsamico di Modena), which in its name recognizes the origin of all this balsamic vinegar. In fact, when people buy “high-end” balsamic vinegar, they normally buy the IGP variety. If readers refer back to the first photo in this post, they will see that the bottle I stared at glumly is IGP certified. And I took this photo in the condiment aisle of the same posh supermarket I mentioned earlier.
All the balsamic vinegars were, without exception, IGP-certified “Balsamic Vinegar of Modena”.
But I’m afraid this product is also rather a fake. You see, to get this certification all the producer really needs to do is to make sure that one stage of production occurs in or around Modena. So the must could be made in California with Californian grapes, and the vinegar could be made in Australia using Australian wine, but as long as the last required step – aging the resulting mixture for a minimum of 60 days – is carried out in a warehouse in an industrial park on the outskirts of Modena, the producer can quite legally claim it to be a “Balsamic Vinegar of Modena” and use the mark of IGP certification on the label. (Oh, and the product would have to have at least 20% by volume of must, and at least 10% of vinegar, and at least 6% acidity, and no more than 2% of caramel for colouring.) And of course I leave it to my readers’ imaginations to think where any other product with just the words “balsamic vinegar” came from and what it contains (and doesn’t contain).
Well, with a bit of luck, this exposé of the nefarious ways of the world of balsamic vinegar producers may have persuaded some of my readers to abandon balsamic vinegar and go back to the one true faith of real vinegar on their salads. I can hear readers objecting that much of what passes for “wine vinegar” is also the product of some chemical refinery somewhere. I cannot deny this; my only answer is “caveat emptor and read the label” – and I make a mental note to myself to write a post in the future on how to make your very own, real, vinegar at home.